Luke Armstrong

Regional President UKI EMEA and Asia-Pacific

WeWork

Growth & Investment

Industry & Supply Chain

Sports

About Me

I am the Regional President for the UK, Ireland, EMEA, and Asia-Pacific at WeWork. In this role, I lead the region’s overall performance, with a focus on driving sustainable business growth and delivering exceptional customer experience. I have played a pivotal role in WeWork’s global expansion and have successfully managed complex business restructuring to solidify the company’s position as a category leader, delivering scalable and innovative real estate solutions. Prior to joining WeWork, I was a Senior Director at VTS, Inc., the leading asset management and leasing platform, where I led the company’s expansion across the UK and European markets. Earlier in my career, I qualified as a Chartered Surveyor at CBRE and went on to serve as Director of London Markets, working with a diverse range of clients, including global institutions, REITs, and prestigious landed estates.

Hear My Insights

So Close No Matter How Far: Digital Nomadism, Remote Working & Global Talent Acquisition

The past years have seen a rise remote working and digital nomadism, with people not only working from home but from anywhere in the world, as tools to connect and work from a distance have become common. While post-pandemic, the future looked fairly hybrid and remote work imposed itself as a fundamental new way of working, several mandates and studies are now putting the model into question and slowly bringing us back to the office, with some predictions even envisioning a full return to the office as early as 2027 in some regions. From office culture to skills and compliance, these new models necessitate a completely reimagined approach and culture to be successful. But when done right, remote working and digital nomadism proves to be a favored model by employees and the 35 million people across the globe who consider themselves digital nomads. A divisive topic and model that will be explored in this session through the lens of experts who, through their organizations, management, or who themselves have adopted this work and lifestyles will tackle several key questions: What are the opportunities and challenges these models highlight when acquiring and managing global talent? How can we reconcile the dichotomy between tension in the tech market and remote talent acquisition? How are companies successfully integrating digital nomads or remote workers into their teams? Are some industries more suited to the remote model than others? How can you stay compliant when hiring across borders? In fine, is remote working and digital nomadism here to stay?