Luke Armstrong

Regional President EMEA & APAC

WeWork

Growth & Investment

Industry & Supply Chain

Sports

About Me

I am the Regional President for the UK, Ireland, EMEA, and Asia-Pacific at WeWork. In this role, I lead the region’s overall performance, with a focus on driving sustainable business growth and delivering exceptional customer experience. I have played a pivotal role in WeWork’s global expansion and have successfully managed complex business restructuring to solidify the company’s position as a category leader, delivering scalable and innovative real estate solutions. Prior to joining WeWork, I was a Senior Director at VTS, Inc., the leading asset management and leasing platform, where I led the company’s expansion across the UK and European markets. Earlier in my career, I qualified as a Chartered Surveyor at CBRE and went on to serve as Director of London Markets, working with a diverse range of clients, including global institutions, REITs, and prestigious landed estates.

Hear My Insights

So Close No Matter How Far: Digital Nomadism, Remote Work & Global Talent Acquisition

In recent years, the job market has seen a profound shift with the rise of remote work and digital nomadism, leading to a global movement allowing people not just to work from home, but from anywhere in the world. While the post-pandemic landscape initially leaned toward hybrid models, new mandates suggest a gradual return to office life, with some even predicting a full reversal by 2027 in part of the world. Yet, remote work continues to resonate strongly with employees, as evidenced by the estimated 35 million people worldwide now identifying as digital nomads. The growing divide between organizational expectations and employee preferences is redefining how organizations attract, manage, and retain global talent. This session explores the future of remote work and digital nomadism: What opportunities and challenges do hybrid, and remote models present when acquiring and managing global talent? How can we reconcile the dichotomy between tension in the tech market and remote talent acquisition? How are companies successfully integrating digital nomads or remote workers into their teams? Are remote working and digital nomadism here to stay?