Sam Glynne

Where Beauty Meets Culture: The Rise of Beautytainment

Beauty and entertainment are no longer separate worlds — they are converging to shape culture, creativity, and technology. In this high-impact session, L’Oréal Groupe brings together leaders from Disney, UTA, and L’Oréal Paris to explore Beautytainment — a new frontier where brands become storytellers, platforms become stages, and beauty becomes a cultural force. Discover how entertainment is reshaping marketing and how beauty is becoming part of the show.