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Viva Technology

11-14 June 2025

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  1. Logo Viva Technology
  2. Speakers
  3. Sam Glynne
Photo Sam Glynne

Sam Glynne

Head of Entertainment & Culture Marketing

United Talent Agency (UTA)

Hear My Insights

Where Beauty Meets Culture: The Rise of Beautytainment

Beauty and entertainment are no longer separate worlds — they are converging to shape culture, creativity, and technology. In this high-impact session, L’Oréal Groupe brings together leaders from Disney, UTA, and L’Oréal Paris to explore Beautytainment — a new frontier where brands become storytellers, platforms become stages, and beauty becomes a cultural force. Discover how entertainment is reshaping marketing and how beauty is becoming part of the show.