How does an innovative company of the Renault group modernise its data and services integration? Discover the testimony of Yann Moan, Head of Architectures & Integration at Mobilize Financial Services, the financial management of Renault Group’s brands in France, on the implementation of IBM’s Hybrid Integration webMethods solution. A strategic session for CIO/CTO seeking performance, security and scalability.
This session explores how cybersecurity is evolving with AI at the forefront. The speaker will shed light on the opportunities and challenges of adopting AI in security, including what it takes to maximize the AI’s cyber defense value.
Saudi Arabia is nurturing a generation of startups with global ambitions. This panel dives into how founders can use decentralized infrastructure—like open networks, programmable finance, and distributed governance models—to launch products that scale beyond borders while keeping operations efficient, agile, and adaptable.
As AI advances at a pace that outstrips corporate response, a new category of business risk is taking shape. Deepfakes, misinformation, AI-driven fraud, and loss of brand control are no longer abstract concerns — they’re pressing issues driven by powerful, unregulated technologies beyond the company’s reach. This session offers a grounded look at the external risks emerging from today’s AI landscape. We’ll also share insights from our latest research — including how vulnerable businesses are, where the blind spots lie, and what steps leaders can take to build real resilience in a shifting environment.
Join us for an insightful session exploring the most common challenges companies face today in loyalty and personalisation – and how to overcome them. We’ll dive into the power of hyper-personalisation in the age of AI and showcase how the partnership between dunnhumby and Synerise is transforming customer engagement through cutting-edge, data-driven solutions.
In a constantly evolving media landscape where the boundaries between entertainment, information, and interaction are blurring, how do established players manage to maintain their leadership? Christian Bombrun, CEO of Webedia, will decode with Salomé Lagresle the profound transformations reshaping the media industry and reveal the strategy that keeps his group consistently ahead of the curve.
TechMarketingLeaders is THE community for French Tech CMOs. How Alan leverages AI in marketing, Contentsquare's blueprint for flagship events, the real story behind going international, how branding fuels Growth…join us to uncover marketing wins from the hottest French Tech startups and unicorns. Expect high-impact insights, actionable takeaways, and a few epic fails (just try not to take those home with you).
In an era where customer expectations are evolving at lightning speed, AI agents will redefine how businesses engage, operate, and deliver value — and the car rental industry is no exception. Join Europcar Mobility Group and Equancy's AI experts for a deep dive into how AI and AI agents will transform the rental experience.
Here's the problem: Everyone says that AI is going to change the world and their lives but can't tell you how that will happen. Hear from Alteryx' Chief Evangelist, Analytics Expert Joshua Burkhow about why data is more critical than ever and how you can use Alteryx to make your data ready for AI.
Don't miss out on hot social media trends! From audio to memes, from new symbols to new aesthetics, on TikTok, YouTube or Instagram worldwide : our analysis will spotlight the latest global viral movements, revealing what they say about the society and how brands can successfully leverage them.