As pressure mounts on CMOs to do more with less, efficiency has emerged as a critical factor in marketing’s evolution. In this fireside chat, Teresa Barreira, Global Chief Marketing and Communications Officer of the digital consultancy Publicis Sapient, shares how AI is not just accelerating marketing execution but fundamentally transforming the way work gets done. From agentic workflows to hybrid teams of humans and AI agents, discover how marketing leaders can unlock creativity, speed, and measurable business impact - by reimagining efficiency from the ground up.
Have you ever wished you could see your online presence through your consumers' eyes? Thanks to Digital Shelf Analytics (DSA), this is now a reality. Join us for an exclusive session where Filorga, the leading French laboratory of aesthetic medicine, shares how they’re transforming their online performance using Equadis' new DSA solution. Discover how Filorga significantly enhanced their digital consumer experience by ensuring brand messaging consistency, optimizing product placement in search results, monitoring pricing and promotions, and tracking out-of-stock situations — all across teams, not just marketing. Find out why Filorga makes Equadis DSA its new digital performance cockpit. Whether you're in marketing, sales, e-commerce, legal or supply chain, this session will show you how DSA can become a powerful, cross-functional tool for digital success. Don’t miss it.
With the fragmentation of media, the multiplication of devices, the arrival of Wall Gardens and the promise of a cookieless world, advertisers are really struggling to measure cross-video advertising campaigns. On top of that, advertisers are challenged to set-up some metrics that are enabling them to compare different screens in a fair way. Through our actual SaaS solution already Up and Running in different European Markets and through the different TV Data Partnership we set-up with the local JICs, Audience Project is leading the ground and is helping brands to get some Insights and a Holistic view of their campaign, as well as optimizing the impact and efficiency of those in real time.
In this talk, Alexandre will walk the audience through a real-world transformation: how Nhood, a major European operator of shopping centers, turned physical spaces into intelligent assets using CORE—XXII’s real-time video intelligence platform. Through a concrete business case, he’ll show how Nhood moved from fragmented, limited visitor data to actionable space intelligence—enabling more effective marketing campaigns, better space utilization, and smarter operations. This session will explore how leveraging existing camera infrastructure with AI analytics helped Nhood: - Understand and optimize visitor flows - Measure the true impact of retail activations - Justify advertising investments with hard data - Empower internal teams with real-time, visual KPIs More than a tech deployment, this is the story of a shift—from passive observation to active management. And how marketing became the driver of smarter, more responsive retail spaces.
In times of disruption, brands that continue to invest wisely are the ones that stay ahead, balancing brand and performance to drive meaningful impact. This session dives into how marketers can navigate uncertainty with purpose and make every marketing dollar count. Learn how powerful storytelling, high-impact creative, brand-safe placements in trusted environments help brands remain seen and strong when it matters most.
Discover how leboncoin, the French leader in classified ad platforms, has integrated artificial intelligence to transform the experience of its millions of users. This presentation reveals the three strategic pillars that enabled successful large-scale AI deployment. You will understand how leboncoin overcame challenges related to technology access and organizational structure to make AI a powerful tool addressing concrete user problems. Last but not least, we will also share our approach to measuring the impact and effectiveness of these innovations, offering valuable lessons for any company looking to integrate AI into their strategy.
AI is no longer just generating content—it’s making decisions, triggering actions, and mimicking users. As synthetic identities and AI agents scale, traditional security models fall short. This session explores why identity is now the frontline of AI security—and how a unified identity security approach is essential for managing risk at scale while building trust into every digital interaction.
AI chatbots often sound overconfident — even when they’re completely wrong. In this session, learn how to prevent costly misinformation by grounding your chatbot in verified documents and trusted content. Explore practical strategies and real-world case studies from companies that moved beyond pilots to compliant, high-impact AI deployments. Join us to get the best of both worlds: the LLM of your choice, powered by reliable enterprise data.
Transformative AI: How CTOs are Driving AI and the Future of Work will dive into the practical side of AI in business. Our panel includes Jens Löhmar, CTO - Continental Europe and DACH at Workday; Daniel Gebler, CTO of Picnic; and Silvia Dornieden, Partner, EMEA Workday Alliance Leader at PwC, who will guide the conversation. Together, they will explore how organisations can effectively implement AI, focusing on real-world applications that go beyond the hype of Gen AI. Learn about the challenges, successes, and ethical considerations of using AI at scale and the future of work. After the discussion, participate in a Q&A session to gain deeper insights into AI's impact on the business landscape.
Wavestone, Microsoft, and Mendo will share a practical and collaborative vision for scaling AI agents across the enterprise. By combining strategy, technology, and change management, they will demonstrate how to transform proofs of concept into large-scale operational levers — through real-world feedback, best practices, and governance tools.
Artificial intelligence has become a must-have for businesses in 2025. Yet, despite a surge in use cases and proof-of-concept projects, scaling AI solutions remains a challenge. Why? The answer often lies in hidden barriers—subtle but critical obstacles that stand in the way of real transformation. Ready to challenge the status quo? Join us to rock the boat and turn AI ambition into real impact.
From automated content to editorial guardrails, AI is reshaping the media business. But scaling it is another story. In this POLITICO-led conversation, product, marketing, and business leaders unpack what’s really working and what the future of AI in media may hold, as media companies try to turn AI experiments into long-term strategy. What’s the business case? Where are the red lines? And can we scale AI without breaking trust with readers, and the newsroom?
An insightful speech on how Aramco's Industrial Large Language Model is transforming the energy industry. Learn how this cutting-edge technology is improving productivity, operations, and decision-making across various areas of operations. Discover how Aramco's LLM is augmenting human expertise, empowering engineers to focus on judgment, strategy, and innovation.