Nick Bakshi
Creative Director
BETC
About Me
Nick is an internationally-awarded, American, Creative Director currently living and working in Paris. In his career, he's had the opportunity to work at some of the best agencies in the US, France, and Italy on clients like Coca-Cola, Heineken, Duolingo, Netflix, and Citroen. Unfortunately, somewhere along the way, he picked up this terrible habit of speaking about himself in the 3rd person.
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Artistic Empowerment or Existential Threat: the Impact of AI on the Creative Economy
AI is fundamentally changing creative production and strategy. Artists, photographers, marketeers, and creative teams are at an inflection point where AI is driving opportunity to speed up design production, reduce project costs, scale output and explore entirely new creative ideas. This panel will explore the impact of AI on the creative economy, discussing how AI is reshaping industries such as art, design, photography, and more. Will AI pose an existential threat to the creative industries? Or will it give rise to new modes of artmaking and access, and what are the possible effects on employment, monetisation and intellectual property protection?