Mark BERGEN
Reporter
BLOOMBERG NEWS
#
DeepTech
Artificial Intelligence
Robotics
About Me
Mark Bergen is a journalist with Bloomberg News and Businessweek in London, where he covers venture capital, startups and big tech companies. He's the author of the 2022 book "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination."
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Brand Impact: Forging Lasting Relationships
Join us for an enlightening session as we explore the complex interplay between consumers, brands, and media outlets. Our panel of experts will provide practical advice on crucial aspects such as shifting brand perception, utilising media platforms effectively, and the role of CMOs and Media outlets in driving business outcomes and meaningful connections. From analysing consumer behavior to understanding sentiment and the power of brand partnerships, we'll delve into the tools, strategies and techniques needed to consistently engage with your audience, forging lasting relationships that accelerate your brand.