WeRoad

WeRoad is a direct-to-consumer travel tech company that organizes group tours for like-minded people of similar ages eager to discover the world through the eyes of locals, while making new friends along the way. WeRoad has been reinventing group travel for millennials since 2017 and is one of the fastest growing travel platforms in Europe, with offices in Italy, Spain, the UK, France and Germany. It has a strong community DNA with a large social following (over 2.5 million followers). With the strength of its 2,500+ Coordinators, WeRoad has helped over 100,000 travellers to discover the world and make new friends in more than 300 itineraries. Around 60% of its customers rebook year-on-year and a third of its bookings is the result of word of mouth. Headquartered in Milan, Italy, WeRoad has over 150 full time employees. In December 2022, WeRoad was recognised by world leading brand consultancy, Interbrand, as one of 15 of the most competitive Italian brands of the next generation.