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A CMO’s Guide to VivaTech

Posted at: 05.03.2024in category:Practical Guides
Check out this year’s dedicated program for Marketing Executives at VivaTech. Revolutionize your company by embracing innovation, teamwork, and state-of-the-art marketing tactics.


VivaTech serves as an entry point into a vibrant business environment, and this year, we've tailored programs to address C-level’s business needs. In The Exec Arena, we will feature a 3-day CMO Program specifically designed for industry marketers in leadership roles.

As a CMO with a VivaTech pass, you'll have immediate access to the agenda.

What can you expect from the program?

Exec Arena

Leading CMO leaders worldwide convene for specialized masterclasses designed by and for professionals, where they explore and debate the newest innovations in the market. These executives will share their perspectives with peers in 30-minute sessions in three business-focused tracks.

Marketing as a Service

This track dives into how marketing has become a service, offering personalized processes and staying updated with the latest trends. It allows businesses to prioritize goals, increase ROI, and enhance customer engagement. Explore its evolving role and effectiveness in driving business success.

Top speakers include:

Emmanuelle Benoliel, is CEO of UnlockM and CMO at PayFit. With 17 years of B2B marketing experience, she's driven companies to over 30 million in revenue.

Jordan Chenevier-Truchet, Co-founder of Bulldozer, a marketing & growth collective with 180+ experts, is a former CMO. He helped 50+ companies scale in 5 years (e.g., Aircall, Payfit, Adecco).

Catch this track on Wednesday, May 22nd, from 10 am to 12:30 pm in the Exec Arena.

Relationships at the Core

CRM is advancing thanks to cloud integration, AI, analytics, and creative customer engagement tactics. CRMs are now strategically important for company expansion thanks to improved predictive analytics, ushering in the CRM 2.0 age of greater client loyalty. Examine how consumer relations are being revolutionized by this development.

Top speakers include:

Laure Debos, Executive Vice President & Co-Directeur Général at Epsilon France, oversees a team of 750+ data marketing experts from Publicis Groupe, helping brands leverage their data effectively.

Iain McDonald, Creative Director at Create, CNN's brand studio, partners with global brands for TV, digital, and social storytelling. He has prior experience with digital publishers and agencies.

Catch this track on Thursday, May 23rd, from 10 am to 12:30 pm in the Exec Arena.

The Marketing Game Changers

By 2024, new technologies like AI and Marketing as a service are altering marketing, enabling chances for firms to expand and engage customers. Staying ahead of these changes is crucial for being competitive. Success in the future can be directly impacted by adopting these advances now.

Top speakers include:

Chris Clarke, Co-founder at Fire on the Hill, with over 20 years in communications, co-founded his company in 2017 to assist organizations and individuals in managing their reputations during challenging times.

Abhay Parasnis, CEO of Typeface, an enterprise-level AI platform for personalized content. With over two decades of experience, he led product strategy and technology at Adobe.

Catch this track on Friday, May 24th, from 1 - 5 pm in the Exec Arena.

CMO Summit

In addition to this great lineup in the Exec Arena, marketing execs can catch more global names like Asmita Dubey, Chief Digital & Marketing Officer at L'Oréal, or Aude Gandon, Global CMO of Nestlé on Stage One during the CMO Summit for more visionary content.

Large-_77A6736 1.png Networking at VivaTech. Photo credit: VivaTech

CMO Lounge

CMOs are provided with a unique opportunity to network with like-minded professionals, refresh themselves with pertinent breaks, and investigate sponsorship opportunities to enhance their brand visibility, all within a specially designed lounge area. However, this area goes beyond the traditional definition of a lounge; in the lively context of VivaTech, it functions as a central gathering place for encouraging teamwork, sparking creativity, and developing connections between fellow marketing executives.

Connection Hub

The Connection Hub provides the ideal setting for in-depth conversations with companies. Here, 150 chosen startups convene with CMO and Tech Leader experts to discuss outstanding innovations and meet innovators from all around the world. These pre-organized meetings are designed to connect C-levels with the concrete solutions they’re looking for.

CMO Tech Trails

Interested in exploring the rest of VivaTech, but haven’t got a plan? Embark on an exciting journey through Tech Trails, accessible through the VivaTech app and website. These trails will lead you directly to sessions and promising startups showcased at VivaTech surrounding one topic.

Discover the CMO Tech Trail and immerse yourself in the world of exhibitors driving digital strategies and navigating businesses through the rapid evolution of emerging technologies. This Tech Trail is curated by the VivaTech team, the startups featured on this trail offer a comprehensive selection of the best options available in your industry.

Become a Marketing Guru at VivaTech

Discover VivaTech's program designed just for CMO leaders this year. Take part in insightful talks with professionals, make connections with firms that precisely match your needs, and participate in stimulating peer-to-peer discussions.

Haven’t got your VivaTech 2024 pass? Book your pass for this exclusive program created just for CMO executives like you!

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