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 Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  3. Deborah Armstrong
 Photo Deborah Armstrong

Deborah Armstrong

SVP Advertising EMEA & Country Manager UKI

The Walt Disney Company

About Me

Deborah Armstrong is Senior Vice President, Disney Advertising EMEA and Country Manager UK & Ireland. Deborah leads on advertising sales & brand partnerships within EMEA for the Networks and Direct-To-Consumer business. As Country Manager, Deborah has responsibility for all Disney’s UK and Irish businesses and activities. Deborah joined The Walt Disney Company following the acquisition of 21st Century Fox after a tenure of 22 years in which she held a variety of leadership roles in EMEA and Asia Pacific. Prior to 21st Century Fox, Deborah was Head of Sales Marketing & Research at CNBC Asia and Media Director at both Leo Burnett and M&C Saatchi.

Hear My Insights

Where Beauty Meets Culture: The Rise of Beautytainment

Beauty and entertainment are no longer separate worlds — they are converging to shape culture, creativity, and technology. In this high-impact session, L’Oréal Groupe brings together leaders from Disney, UTA, and L’Oréal Paris to explore Beautytainment — a new frontier where brands become storytellers, platforms become stages, and beauty becomes a cultural force. Discover how entertainment is reshaping marketing and how beauty is becoming part of the show.