Photo Mélanie  Bras

Mélanie Bras

Director Product & Services Talent

Capgemini

Hear My Insights

Tech in Sports: Reinvent fan engagement with immersive solutions

The fan and spectator experience in sports is undergoing an unprecedented transformation. AR/VR, AI, gamification, and connected tech are reshaping how fans engage. This roundtable explores how immersive tech boosts engagement, builds loyalty, connects fans to athletes, and measures impact.