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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  3. Mélanie Bras
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Mélanie Bras

Director Product & Services Talent

Capgemini

Hear My Insights

Tech in Sports: Reinvent fan engagement with immersive solutions

The fan and spectator experience in sports is undergoing an unprecedented transformation. AR/VR, AI, gamification, and connected tech are reshaping how fans engage. This roundtable explores how immersive tech boosts engagement, builds loyalty, connects fans to athletes, and measures impact.