Photo Sylvain Le Borgne

Sylvain Le Borgne

Group Chief Data Officer

JCDecaux

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Artificial Intelligence
Marketing & Advertising
Mobility & Smart Cities

About Me

Sylvain Le Borgne is the Group Chief Data Officer for JCDecaux. He is responsible for the JCDecaux global data strategy to accelerate the digital transformation of the Out-Of-Home media. Sylvain has founded multiple companies, including Adream, Actustar and Adledge. He also worked for Havas, Fifty-Five and MediaMath. Sylvain has an extensive background in adtech, data and digital transformation.

Hear My Insights

Making It Unique: How AI Is Driving Tailored Experiences in Advertising

In our visually saturated digital landscape, brands that fail to deliver personalized experiences risk becoming invisible to consumers. This session explores how AI technologies are enabling advertisers to deliver on these expectations—transforming advertising from mass broadcasting to creating experiences that feel individually relevant and timely. Gathering multiple perspectives—representing brands, media companies, and agencies—will explore how the entire advertising ecosystem is being reshaped. From retailers using purchase history to predict next purchases, to media companies dynamically adjusting content presentation, to agencies orchestrating seamless cross-channel personalization—AI now enables coordination previously impossible at scale. The session will examine critical questions about maintaining authentic connections while scaling personalization.