Sylvain Le Borgne

Making It Unique: How AI Is Driving Tailored Experiences in Advertising

In our visually saturated digital landscape, brands that fail to deliver personalized experiences risk becoming invisible to consumers. This session explores how AI technologies are enabling advertisers to deliver on these expectations—transforming advertising from mass broadcasting to creating experiences that feel individually relevant and timely. Gathering multiple perspectives—representing brands, media companies, and agencies—will explore how the entire advertising ecosystem is being reshaped. From retailers using purchase history to predict next purchases, to media companies dynamically adjusting content presentation, to agencies orchestrating seamless cross-channel personalization—AI now enables coordination previously impossible at scale. The session will examine critical questions about maintaining authentic connections while scaling personalization.