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 Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  1.  Logo Viva Technology
  2. Speakers
  3. Adrien Torres
 Photo Adrien Torres

Adrien Torres

Head of Strategy

Brut

#
Artificial Intelligence
Entertainment, Media & Creators Economy
Marketing & Advertising

Hear My Insights

Brevity by Design: The Power of Short-Format Content

Short-format content has captured the digital world by storm. This session explores how brief, digestible content has revolutionized media consumption across platforms worldwide, creating new paradigms for engagement and connection. Beyond just understanding the phenomenon, we'll delve into practical insights on how brands and content creators are leveraging these formats to build engaged communities, establishing connections in seconds. We'll uncover the strategic elements that separate viral short-form content from the forgettable. What is it about these short snippets that make them so magnetic? How are brands and content creators leveraging this trend to build loyal communities? And does the rise of short formats signal a trend, or are we witnessing a fundamental shift in how narratives are crafted and shared?