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Viva Technology

17-20 June 2026

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Edouard PERRIN Head of Social & Gaming at PUBLICIS MEDIA CONTENT
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Edouard PERRIN

Head of Social & Gaming

PUBLICIS MEDIA CONTENT

#
Entertainment, Media & Creators Economy

Hear My Insights

Gaming: The Future of Social Media?

Gaming is no longer just a pastime : it’s becoming a powerful influence platform where creators are reshaping how brands connect with their communities. Welcome to a new era where gameplay turns into a stage for immersive, authentic advertising experiences.