Professor & Director JournalismAI LSE
The London School of Economics and Political Science (LSE)
Journalism faces a stark reality: its traditional revenue models, once a fortunate coincidence of advertising, have evaporated. In an age of diverse information sources and AI disruption, the industry must redefine its value proposition. This session explores how media outlets can move beyond clickbait and rediscover their purpose—serving the public with high-quality, relevant content. We'll examine successful monetization strategies, the role of philanthropy, and the delicate balance between economic pressures and journalistic integrity. Is it time for a fundamental rethink, and how can journalism truly serve its audience in this new era?