Thomas HIRSCH
Head of External com digital sponsoring
CAPGEMINI
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GovTech & Public Sector
Marketing & Advertising
Retail & E-commerce
Sports
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Tech in Sports: Reinvent fan engagement with immersive solutions
The fan and spectator experience in sports is undergoing an unprecedented transformation. AR/VR, AI, gamification, and connected tech are reshaping how fans engage. This roundtable explores how immersive tech boosts engagement, builds loyalty, connects fans to athletes, and measures impact.