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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  3. Adam Buhler
Photo Adam Buhler

Adam Buhler

EVP Creative Technology

Publis Groupe

Hear My Insights

Notes From the Gen AI Frontier: Hard-Earned Wisdom on Deploying AI for Agencies

In this session, Adam (Adweek's Power 100 AI Trailblazer) will synthesize what Publicis has learned over the last two years of engaging with AI: use cases vs don’t-use cases the hardest part about GenAI (spoiler: it’s procurement) the importance of building modularly and more…