Ray Lansigan

Ray Lansigan - EVP Corporate Strategy, Publicis Groupe Ray is a growth strategist, who finds new opportunities at the intersection of economic, cultural, and technological trends. He seeks to push the efficient frontier for business, the consumer, and the ecosystems around them. Ray’s remit is to lead Corporate Strategy and Marketing for Publicis Digital Experience – the digital pillar of Publicis Groupe, inclusive of Digitas and Razorfish, among others. He has a dual mandate of enabling agency capabilities, as well as guiding clients to realize their own growth potential. This also includes innovation, specifically the application of GenAI to marketing, with a particular emphasis on ethics and content provenance. He represents Publicis Groupe on the Steering Committee of the C2PA. In addition to his agency side roles, he draws from a diverse portfolio of experience ranging from management consulting, marketing, we well as Board work in academia and real-estate. A classically trained economist with degrees from Columbia University and Cornell University, he combines empiricism with experience to provide a unique perspective to the field of marketing.