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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  3. Barbara Martin-Coppola
Photo Barbara Martin-Coppola

Barbara Martin-Coppola

Former CEO and INSEAD Board member

Decathlon

#
Artificial Intelligence
Sports
Marketing & Advertising

About Me

Barbara Martin Coppola is a CEO, Board Member, public speaker, and humanitarian who firmly believes in business as a force for good. She brings more than 25 years of executive leadership experience spanning 3 continents and 5 different industries. Barbara brings a wealth of international experience in technology, digital transformation, and consumer industries. She has held leadership roles at global companies including Samsung, Google, Texas Instruments and IKEA, driving strategic growth and major transformations. From 2022, Barbara served as the CEO of Decathlon, the world’s largest sports retailer. She led the company’s evolution with a focus on purpose, sustainability, and innovation. Barbara currently serves on the Board of INSEAD, the Business School for the World. Barbara was recognised by Fortune Magazine as one of ‘Most Powerful Women in Business’ and appointed as a Knight of the National Order of Merit by the President of France,

Hear My Insights

Sustainability Executive Summit

A deep dive into tech’s role in sustainability: where we stand, what’s next. From ESG trends to AI’s impact, leaders explore challenges, share success stories, and rethink cross-functional leadership in a shifting global context.