Adrienne de Malleray

Adrienne de Malleray is the co-founder of Genesis Soil Health, the world’s first soil health rating agency. With Genesis, she helps companies transition toward soil regeneration by providing credible, science-based proof of impact. She also actively advocates for soil to be included in public policy and supports the creation of a large-scale, standardized soil monitoring framework. Before founding Genesis, Adrienne launched and led a branded content production unit at the Canal+ Group, where she developed white-label content for advertisers. She also worked as a journalist for over 15 years, specializing in social and environmental issues..