Alexandre BOUTILLON

From blind spots to smart spaces: how Nhood boosted marketing efficiency with real-time video intelligence

In this talk, Alexandre will walk the audience through a real-world transformation: how Nhood, a major European operator of shopping centers, turned physical spaces into intelligent assets using CORE—XXII’s real-time video intelligence platform. Through a concrete business case, he’ll show how Nhood moved from fragmented, limited visitor data to actionable space intelligence—enabling more effective marketing campaigns, better space utilization, and smarter operations. This session will explore how leveraging existing camera infrastructure with AI analytics helped Nhood: - Understand and optimize visitor flows - Measure the true impact of retail activations - Justify advertising investments with hard data - Empower internal teams with real-time, visual KPIs More than a tech deployment, this is the story of a shift—from passive observation to active management. And how marketing became the driver of smarter, more responsive retail spaces.