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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

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  1. Logo Viva Technology
  2. Speakers
  3. Ronan BOURGEOIS
Photo Ronan BOURGEOIS

Ronan BOURGEOIS

Deputy General Manager

EPSILON PUBLICIS

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Entertainment, Media & Creators Economy

Hear My Insights

Reinventing Relationship Marketing: Embracing Conversational Strategies

GenZ claims to fall for her AI; messaging apps are used as primary digital tools. These signals suggest relationship marketing must evolve. To sustain customer ties, brands must now rely on conversational marketing. Epsilon France & Meta share insights for a successful transformation.