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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

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Guive BALOOCH Global Managing Director, Augmented Beauty & Open Innovation at L'ORÉAL
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Guive BALOOCH

Global Managing Director, Augmented Beauty & Open Innovation

L'ORÉAL

#
Healthcare & Wellness
Luxury, Fashion & Cosmetics
Retail & E-commerce

Hear My Insights

Exclusive Preview Launch: Fortune Europe’s Most Innovative Companies

Fortune unveils its first-ever Europe’s Most Innovative Companies list at VivaTech, spotlighting the 300 firms leading across product innovation, process innovation, and innovation culture. In this exclusive preview panel, senior leaders from top-ranked companies will join Julie Linn Teigland of EY and moderator Peter Vanham to explore what drives real innovation today—beyond hype—and how the most forward-thinking businesses are building systems, cultures, and products that move industries forward. The list will then officially be published on FORTUNE.COM, June 12.

New Frontiers of Beauty Powered By North Asia Open Innovation

Join the largest beauty company L'Oréal for an electrifying discussion on the future of beauty tech! Explore how its open innovation strategy and program ignites beauty tech across North Asia. Gain unique perspective from the pioneering startups from China, Japan, and Korea, alongside L'Oréal leaders, as they reveal groundbreaking insights. Uncover how cross-industry collaboration is shaping the next era of beauty. Don't miss this dynamic dialogue!

From Ideas to the VivaTech Stage: L’Oréal Brandstorm is more than a student innovation competition, Brandstorm is a rocket booster for careers!

Witness the future of beauty at VivaTech with the L'Oréal Brandstorm 2025 final! Six teams, emerging from 242,000 global registrants from 64 countries, will pitch cutting-edge solutions for men's beauty & care. More than competition, Brandstorm is our talent incubator, nurturing the next generation of beauty leaders. For 33 years, Brandstorm has empowered 800,000+ participants, fostering diversity and launching careers. The finalists compete for a 3-month mission at L'Oréal HQ and a coveted spot in our L'Oréal SeedZ Management Trainee program. Join us to celebrate innovation and discover the 2025 winner!