About Me
Heba is the Chief Communications Officer at Serena, one of Europe’s leading venture capital funds with €1 billion under management. She joined the firm in 2020 to scale the Serena Squad, a community of 500+ founders and executives. She now leads Serena’s communications, marketing, and ecosystem strategy — spanning content, events, media, and partnerships.
She has a background in law and has worked across embassy communications and tech startups, with a consistent focus on strategic communications, public relations, and community building.
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Founders Discussion - How Can AI Optimize Customer Acquisition?
AI is transforming how startups acquire customers. From identifying the right audience to refining product-market fit and personalizing outreach, AI can help optimize every step of the process. This session will explore how AI, combined with growth hacking techniques, enables startups to experiment quickly, scale effectively, and maximize their customer impact with fewer resources.