Magali Elbaz

The Time is Now for Holistic Audience Measurement

With the fragmentation of media, the multiplication of devices, the arrival of Wall Gardens and the promise of a cookieless world, advertisers are really struggling to measure cross-video advertising campaigns. On top of that, advertisers are challenged to set-up some metrics that are enabling them to compare different screens in a fair way. Through our actual SaaS solution already Up and Running in different European Markets and through the different TV Data Partnership we set-up with the local JICs, Audience Project is leading the ground and is helping brands to get some Insights and a Holistic view of their campaign, as well as optimizing the impact and efficiency of those in real time.