Photo Laurent ALIPHAT

Laurent ALIPHAT

VP, RENAULT MARKETING BRAND CONTENT

RENAULT GROUP

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Raising awareness among young people and making road safety a viral cause?

Sensationalism, connivance, warnings... In order to raise awareness among young people, who are the population most affected by roadside violence, it seems that every form of communication has been used. So, what strategy should we adopt for best results?