Photo Fabrice Plazolles

Fabrice Plazolles

Managing Director & Chief Creative Officer

Havas Play

Hear My Insights

Raising awareness among young people and making road safety a viral cause?

Sensationalism, connivance, warnings... In order to raise awareness among young people, who are the population most affected by roadside violence, it seems that every form of communication has been used. So, what strategy should we adopt for best results?