Asmita DUBEY
L'OREAL GROUPE
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Where Beauty Meets Culture: The Rise of Beautytainment
Beauty and entertainment are no longer separate worlds — they are converging to shape culture, creativity, and technology. In this high-impact session, L’Oréal Groupe brings together leaders from Disney, UTA, and L’Oréal Paris to explore Beautytainment — a new frontier where brands become storytellers, platforms become stages, and beauty becomes a cultural force. Discover how entertainment is reshaping marketing and how beauty is becoming part of the show.
GP1076: AI-Powered Personalized Marketing and Advertisement
Room N02: Learn practical approaches to developing creative, localized campaigns tailored to diverse geographies and demographics. Explore how these brands are enhancing consumer engagement across social media, ecommerce, and influencer marketing—driving conversion rates and revenue.