Asmita Dubey Chief Digital & Marketing Officer at L'OREAL GROUPE

Asmita Dubey

Chief Digital & Marketing Officer

L'OREAL GROUPE

About Me

Asmita is an Indian national, with a background in economics and statistics. She began her career in the advertising industry, working in both India and China on campaigns for some of the world’s biggest FMCG brands. She joined L’Oréal in 2013, as Chief Marketing Officer for L’Oréal China, where she was responsible for laying the foundations for the Group’s e-commerce acceleration in China (including building the Group’s first joint-business partnerships with Alibaba and Tencent). She was appointed Chief Digital Officer for the Consumer Products division in 2017 and additionally in 2020 was named as Chief Media Officer for the L’Oréal Group. She has helped the Group and its brands maximise media value and ROI by focusing on the key digital growth drivers. Asmita joined the Group’s Executive Committee as Chief Digital and Marketing Officer in April 2021.

Hear My Insights

GP1076: AI-Powered Personalized Marketing and Advertisement

Room N02: Learn practical approaches to developing creative, localized campaigns tailored to diverse geographies and demographics. Explore how these brands are enhancing consumer engagement across social media, ecommerce, and influencer marketing—driving conversion rates and revenue. Powered by NVIDIA GTC Paris

Where Beauty Meets Culture: The Rise of Beautytainment

Beauty and entertainment are no longer separate worlds — they are converging to shape culture, creativity, and technology. In this high-impact session, L’Oréal Groupe brings together leaders from Disney, UTA, and L’Oréal Paris to explore Beautytainment — a new frontier where brands become storytellers, platforms become stages, and beauty becomes a cultural force. Discover how entertainment is reshaping marketing and how beauty is becoming part of the show.

From Search to Chat: What Happens When Your Customers Talk to AI?

The shift from search to chat is reshaping how customers interact with brands - and we’re just getting started. This session dives into real-world examples, from beauty bots to smart agents, and explores the new rules of engagement as AI begins talking to AI. We’ll also look ahead to what’s next - from voice to wearables - and how these evolving interfaces will transform the customer journey.