Annelies Jansen
Chief Business Officer
ProRata
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Artificial Intelligence
Entertainment, Media & Creators Economy
Marketing & Advertising
About Me
Annelies Jansen, Chief Business Officer at ProRata.ai is a perceptive and dynamic leader, skilled in building businesses, capturing profits and expanding into new markets.
Starting her digital career in Media she developed teams and strategy that digitized both the Times of London and The Telegraph to become profitable leaders in online whilst expanding their footprint. She launched Europe’s first streaming service at ITV. Followed by founding a leading digital Media company, SUP with a successful exit. headshot She was CEO at Findmypast where she grew the business through consolidation and M&A (6 transactions).
Annelies served on the Board and audit committee of TMG a multi-channel media company, (AEX-listed public company), NBTC, The marketing agency for The Netherlands (private/ public partnership), Trader Media East, Multi-channel classifieds business operating in 10 countries (LSE-listed public company) and Sofi Health as Chairman (independent fiduciary corporate board)
Hear My Insights
What You’re Looking For: How AI Is Changing Search Engines
For over 25 years, search engines have been our primary gateway to the internet. Today, the emergence of AI-driven search engines has the potential to reshape the search landscape, transforming not only the way we consume content but also how we navigate online. Media traffic and associated revenue models are now under scrutiny, as AI might disrupt traditional ad-based frameworks. Challenges associated with AI-powered search engines have emerged, while AI-applications open new avenues for revenue models. Are we really at a turning point in the evolution of search? What could these changes mean for sales and marketing strategies? How will AI impact the user journey when searching for information?