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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

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Marie MUZARD Digital Merchandising Director at DIOR
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Marie MUZARD

Digital Merchandising Director

DIOR

#
Artificial Intelligence
HR & Future of Work
Luxury, Fashion & Cosmetics
Marketing & Advertising
Retail & E-commerce

Hear My Insights

Boosting conversion and eMerch team efficiency by optimizing product grids

Elevating online collections through the new Merchandising Tool, designed to enhance conversion and team efficiency while preserving the Maison’s Image aesthetics. Exploring key technical milestones and the role of GenAI in supporting the Target Vision.