Natalia Rodriguez Martin

Natalia leads the EY.ai commercial strategy at EY, leveraging over 25 years of experience in business dynamics and emerging technologies. Natalia has held pivotal roles in the development of AI strategies across sectors, including AI value quantification, AI- enabled transformation and cultural change. Currently leading EY efforts in designing and delivering literacy programs like the EY.ai Academy for Industries, which empowers teams with sector-specific AI skills. Before EY, she spearheaded business development at market-leading firms and held C-level relationships in finance and HR. Natalia held advisory roles in finance, diplomatic positions with the European Commission and UN, and was a European correspondent for a Chinese newspaper. Mom, Innovator, problem-solver, published writer, Oxford University alumna, very passionate about emerging technology, and dedicated to using it responsibly to help people thrive.