Jim Louderback
Editor and CEO
Inside the Creator Economy
About Me
Jim Louderback is among the most respected figures in digital media with a 30-year history of leadership at the intersection of traditional media, digital media, experiential and technology.
He recently ended an 8-year run with VidCon, starting in 2014 as editorial director of the industry track, taking over as CEO in 2017. In early 2018 he led the sale of VidCon to Viacom (now Paramount). He previously led investments in numerous startups as a Venture Partner at Social Starts, built and sold online video network / YouTube MCN Revision3 to Discovery, was editor-in-chief of PC Magazine and founding content lead for cable network TechTV.
Jim writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn, advises startups, and helps build creator events and experiences globally, including the 1 Billion Followers Summit, Creator Lab at NAB, Open Sauce, Creator Week Singapore and more.
Hear My Insights
The Business of Influence
The influence economy is being rewritten — and creators are in the driver’s seat. From brand-builders to employee voices and B2B power players, a new wave of influence is taking shape. With AI, data, and platform shifts accelerating the change, the brands that thrive will be those who embrace collaboration, rethink ownership, and move at the speed of culture.