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17-20 June 2026

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Gonzague DE PIREY Chief Omnichannel and Data Officer at LVMH
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Gonzague DE PIREY

Chief Omnichannel and Data Officer

LVMH

#
Artificial Intelligence
Luxury, Fashion & Cosmetics
Marketing & Advertising
Retail & E-commerce

About Me

Gonzague de Pirey (X93) is Chief Omnichannel and Data Officer of the LVMH Group. He pilots the deployment of Artificial Intelligence at LVMH and throughout the value chain of the Group's Houses. A former social affairs advisor at Matignon (2004-2007), he then joined the Saint-Gobain group, where he held various management positions in Paris, Shanghai and Moscow. In 2016, he became CEO of the Lapeyre Group, before joining LVMH in 2020 to head up Sephora Germany, then pilot the Group's New Ventures. He is a graduate of École Polytechnique, Corps des Mines and Tuck School of Business (EMBA 2010).