Marianne Carpentier

Transmedia Storytelling: Crafting Narratives Across Multiple Platforms (IP)

Spanning multiple mediums—films, video games, series, even toys—allows creators to build richer, more expansive worlds, fostering deeper engagement and loyalty among consumers. But challenges abound: innovating within established intellectual properties requires balancing freshness with familiarity to honor existing fans, while launching a new IP in a crowded market demands standout creativity and strategic positioning. Different platforms offer unique advantages for reaching new audiences, but leveraging them effectively requires a cohesive strategy to maintain narrative consistency and depth across all channels. How can creators craft unified stories that resonate across diverse platforms? What strategies navigate the tensions between innovating within established IPs and launching new ones? And how can harnessing various media amplify a narrative's reach in an increasingly competitive environment?