Marianne Carpentier

Director of emerging technologies

TF1 Group

About Me

Marianne Carpentier is the Director of Emerging Technologies Development for Content at TF1. With a background in mathematics and high-tech marketing, she began her career in IT at Nortel Networks before transitioning to the media industry. At Newen Studios, a TF1 subsidiary, she spearheaded initiatives such as launching YouTube channels in 2020, implementing a Media Asset Management system in 2021, and introducing Europe's first audiovisual metaverse at Cannes in 2022. Since September 2024, she has been guiding TF1's content production and distribution towards the responsible integration of emerging technologies. She is also committed to diversity and environmental sustainability.

Hear My Insights

Transmedia Storytelling: Crafting Narratives Across Multiple Platforms (IP)

Spanning multiple mediums—films, video games, series, even toys—allows creators to build richer, more expansive worlds, fostering deeper engagement and loyalty among consumers. But challenges abound: innovating within established intellectual properties requires balancing freshness with familiarity to honor existing fans, while launching a new IP in a crowded market demands standout creativity and strategic positioning. Different platforms offer unique advantages for reaching new audiences, but leveraging them effectively requires a cohesive strategy to maintain narrative consistency and depth across all channels. How can creators craft unified stories that resonate across diverse platforms? What strategies navigate the tensions between innovating within established IPs and launching new ones? And how can harnessing various media amplify a narrative's reach in an increasingly competitive environment?

AI Creative Show

Lights, AI, Action ! VivaTech presents an exclusive showcase of creativity and innovation in partnership with Runway’s AI Film Festival, mk2 group, TF1 group and We Are. How is AI revolutionizing creative expression ? Join this dazzling evening featuring a European premiere screening of a selection of winning short films from the 3rd edition of Runway’s AI Film Festival, inspiring talks by creative leaders exploring the new frontiers of creation and some creative experiences ! Doors open at 5.30pm. Limited capacity.