Amos Susskind

Co-founder & CEO of Noli, a London-based startup backed by the L’Oréal Groupe, revolutionizing the future of beauty shopping. With over 20 years of experience driving growth and innovation in the beauty industry, Amos joined L’Oréal Belgium in 2004, rising through the ranks to Marketing Director for major brands like Garnier and Maybelline and later overseeing L’Oréal Paris for Western Europe. In 2012, he pursued his entrepreneurial ambitions, founding Deauty, a personalized beauty box subscription service helping consumers discover beauty products they will love. Returning to L'Oréal in 2017, he led the Active Cosmetics Division in Belgium before moving to the UK in 2019 to manage the Consumer Products Division, overseeing leading beauty brands such as L'Oréal Paris, Garnier, and Maybelline New York. In 2023, Amos joined L’Oréal's global Digital & Marketing team to explore opportunities in Beauty Tech. This experience laid the groundwork for Noli. "Noli was born from a simple observation: the overwhelming choice in the beauty market often leaves consumers feeling lost and frustrated," says Amos. "We're building a platform that cuts through the noise, empowering individuals to discover the products that truly work for them, through personalized recommendations and AI-driven insights. Our ambition is to build the most personalized, pioneering, and trusted beauty platform in the world." Backed by L’Oréal Group, Noli leverages unparalleled scientific knowledge and cutting-edge beauty tech, including AI-powered skin analysis and personalized product matching.