Photo Basma Dawwas

Basma Dawwas

Director

Tahlouf

About Me

Basma Dawwas is the Director of LEAP Events at Tahaluf. She is part of the founding team behind LEAP and leading the strategic planning and execution of LEAP and DeepFest—the world’s most attended and influential tech events in the world. With a Master’s degree in International Business and over 14 years of experience, she has delivered more than 140 conferences and exhibitions across the Middle East and Africa, working with global tech companies, government entities, and industry leaders.

Hear My Insights

Invisible Innovation: The Back-End Decisions That Define Startup Success

Some of the most powerful startup innovations happen behind the scenes. This session unpacks how founders are using decentralized tools not just for flashy products, but to streamline everything from onboarding and payments to compliance and collaboration. The right architectural choices early on can mean the difference between scaling smoothly — or stalling out.