Pierre Louette

CEO

Les Echos–Le Parisien Group

Artificial Intelligence

About Me

Pierre LOUETTE has been Chairman and CEO of Les Echos - Le Parisien, the media division of the LVMH Group, since March 2018. The group's media activities are focused on three key ideas: the promotion of quality journalism, the creation of value in the digital world and the diversification of its brands into new areas (services, e-commerce, events...). Pierre Louette was also elected President of the Syndicat de la Presse Quotidienne Nationale (SPQN) in July 2020 and President of the Alliance de la presse d'information générale (APIG) in October 2024. From 2010 to 2018, he was Chief Operating Officer of the Orange Group and a member of its Executive Committee. He was notably in charge of Orange Wholesale France, the Group's wholesale business, the Purchasing function and the Corporate Secretary's Office. From 2003 to, Pierre Louette was Chief Executive Officer, then Chairman and Chief Executive Officer of Agence France Presse (AFP).

Hear My Insights

Reinventing News: Keeping Humans at the Heart of the Story

In a media landscape defined by shifting audience habits, economic pressure, evolving business models, and emerging technologies like AI, how can news organizations remain trusted and relevant? This session explores how innovation, strategic partnerships, and purposeful transformation can sustain journalism, without losing its human soul.

VivaTech 2025: Welcome & Opening

With a new year of innovation ahead, we are excited to kick off this 9th edition — a celebration of technology’s brightest minds, groundbreaking ideas, and the future we’re building together. The world is facing complex challenges that don't have simple solutions; it requires innovation and partnership. Over the next four days, get ready to explore cutting-edge solutions, connect with global leaders, and dive into the conversations shaping tomorrow. Let’s begin this journey of discovery, collaboration, and inspiration.

Canada: AI's North Star

This year, VivaTech proudly spotlights Canada as our Country of the Year. With a uniquely collaborative ecosystem driven by significant government investment, world-class research, and groundbreaking companies, Canada boasts both a high concentration of top-tier AI talent and a robust environment for innovation. How does a nation leverage such strengths to advance the tech landscape? What role does this collaborative spirit among startups, industry, and research institutions play in fostering growth, particularly in vital sectors like artificial intelligence, climate tech, and health tech? We open this year's edition with a special address that sheds a spotlight on the country's approach to innovation.

The Algorithmic Republic: Can Democracy Survive Artificial Intelligence?

As AI swiftly reshapes our world, democracies find themselves on shifting ground. This session confronts AI not just as a powerful tool, but as a lever of immense influence, often operating beyond democratic oversight. In a world increasingly defined by algorithms, how do we protect the very fabric of trust in information and maintain control over our digital lives? What fundamental questions must we ask about AI's role in governance and its ultimate impact on the future of democratic institutions?