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Viva Technology

11-14 June 2025

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  1. Logo Viva Technology
  2. Speakers
  3. Lareina Yee
Photo Lareina Yee

Lareina Yee

Senior Partner & Director of Technology Research

McKinsey & Company

#
Connectivity, Cloud & Infrastructure
Artificial Intelligence
HR & Future of Work

About Me

Lareina brings nearly 25 years of experience in advising clients on growth, technology, and transformation. As one of the firm’s leading experts in AI and frontier technologies, she is a leader in the Tech Media and Telcom practice; a director of the McKinsey Global Institute, leading technology research; and the global head of McKinsey Alliances, which includes more than 100 technology collaborators that create world-class, custom tech capabilities for clients. She is passionate about helping software and AI companies develop and bring new technologies to market. She works with organizations across industries to deploy these new capabilities to realize greater productivity, improve the relationship between people and machines, and spark innovation in their businesses. Lareina’s recent research includes Technology Trends Outlook, The State of AI, The Economic Potential of Generative AI, and The CEO’s Guide to Generative AI, each of which examine long-term technology shifts.

Hear My Insights

AI, Trust & the Future of Customer Experience

As AI becomes a cornerstone of marketing operations, redefining customer experience (CX) through streamlined processes, powerful analytics, and enhanced creativity, customer expectations are rising in parallel. Today’s consumers seek more meaningful, personalized interactions—seamless across multiple channels yet authentically human. What does the next wave of AI agents mean for the future of CX, and how can businesses prepare for this transformation? This session will explore how Agentic AI is reshaping customer engagement, particularly in sectors like luxury retail, where authenticity and trust are paramount. We’ll discuss how brands can preserve the human dimension of CX, foster consumer trust through responsible data use and transparency, and ensure that AI-driven experiences remain both innovative and emotionally resonant.