Heidrun Luyt

Chief Growth Officer

Qonto

Artificial Intelligence

Fintech, Banking & Crypto

Marketing & Advertising

About Me

Heidrun Luyt is the Chief Growth Officer at Qonto, the leading European business finance solution for SMEs and freelancers. Graduated from the University of Mannheim, Luyt has almost two decades of experience in driving growth in the international SaaS, fintech, and retail industries. She has a proven track record in brand development, go-to-market strategies and customer experience, having held leadership roles at IG Group, Pipedrive, David Lloyd Leisure, Le Creuset, and Peek & Cloppenburg. At Qonto, she leads a team of over 300 people spanning local and global Sales, Acquisition, Client Development, Brand & Communications, as well as Growth Projects & Operations teams. Her strategic vision and leadership will be instrumental in Qonto's mission to make day-to-day business finance management easier for SMEs and freelancers across Europe.

Hear My Insights

Regulation vs. Attractivity: Creating a Strong(er) Tech Market

Can smaller nations outmaneuver tech giants from colossal domestic markets? Some countries with modest home markets are not just keeping pace but excelling on the global tech stage, turning size into an advantage through innovation and adaptability. The delicate balance between regulation and market attractiveness plays a crucial role—overregulation can stifle growth, yet thoughtful policies can foster a vibrant ecosystem. Access to venture capital and alternative funding is equally pivotal in empowering startups to scale beyond borders. How can smart regulation remove barriers and enhance expansion? What lessons can be learned from nations that defy the odds, and how can others replicate their success to create stronger, more competitive tech markets?