Rob Nieuwenhuys
Head of Insight Advertising Effectiveness
Financial Times
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Marketing & Advertising
Artificial Intelligence
Sports
About Me
Rob Nieuwenhuys is a Head of Insight at the Financial Times, working across Audience Insight, Advertising effectiveness and Thought Leadership projects.
Rob has over 10 years experience working on commercial research globally on behalf of the FT; and prior to this, worked agency side at Kantar.
Hear My Insights
Bridging the Trust Gap: Uncovering the Business of Trust
The Financial Times will be at VivaTech 2025, sharing a preview of our latest research report, in collaboration with the IPA, ‘Bridging the Trust Gap’. The report explores how trust has become a key competitive advantage in B2B decision-making. The session will examine: - How trust shapes decision-making and long-term customer relationships. - How businesses can turn trust into a measurable competitive advantage. - The evolving nature of trust in marketing, advertising, and B2B engagement.