Photo Daren Tang

Daren Tang

Director General

World Intellectual Property Organization

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Artificial Intelligence

About Me

Daren Tang has been the Director General of WIPO since 2020. Under his leadership, WIPO is working to transform the global intellectual property (IP) ecosystem into a powerful catalyst for jobs, investments, business growth, as well as economic and social development for all countries. He is also committed to ensuring WIPO works to harness the power of IP to provide innovative solutions to our common global challenges. To make this happen, IP must not just be of interest to specialists and experts but also those innovating and creating at the grassroots, and IP must better serve the needs of women, youth, SMEs and entrepreneurs. In a world facing geopolitical challenges, economic uncertainty and fast emerging technologies, DG Tang believes that IP, innovation and creativity serve as a bridge to connect countries together for the common good for all. Mr. Tang is a former legal counsel and senior government official of his native Singapore.

Hear My Insights

Transmedia Storytelling: Crafting Narratives Across Multiple Platforms (IP)

Spanning multiple mediums—films, video games, series, even toys—allows creators to build richer, more expansive worlds, fostering deeper engagement and loyalty among consumers. But challenges abound: innovating within established intellectual properties requires balancing freshness with familiarity to honor existing fans, while launching a new IP in a crowded market demands standout creativity and strategic positioning. Different platforms offer unique advantages for reaching new audiences, but leveraging them effectively requires a cohesive strategy to maintain narrative consistency and depth across all channels. How can creators craft unified stories that resonate across diverse platforms? What strategies navigate the tensions between innovating within established IPs and launching new ones? And how can harnessing various media amplify a narrative's reach in an increasingly competitive environment?