EMEIA and Europe West Managing Partner
EY-Parthenon
Imagine stepping into a car that navigates the bustling streets all on its own, letting you relax, catch up on work, or enjoy the scenery without having to steer the wheel. From newcomers to historic carmakers, many companies are vying turn this vision into reality, testing autonomous vehicles that could revolutionize how we move through the world. Yet, challenges loom: How do we address the ethical dilemmas of machine decision-making? What happens to jobs reliant on driving? And what are the technical challenges we need to overcome for this technology to be market-ready?