Giovanna Graziosi Casimiro
Digital Innovation Professor & Researcher at IFM Paris
Institut Français de la Mode
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Entertainment, Media & Creators Economy
Luxury, Fashion & Cosmetics
Retail & E-commerce
About Me
Giovanna Graziosi Casimiro is a global expert in innovation, XR, and artificial intelligence, with extensive experience across digital, cultural, and fashion-related projects. She holds a PhD from the Faculty of Architecture and Urbanism at the University of São Paulo and is internationally recognized for her pioneering role as the Head Producer of Metaverse Fashion Week at Decentraland. Currently based in Paris, she teaches XR and AI-driven production for the luxury market at the Institut Français de la Mode, while also working as an XR Producer at the U.S.-based agency Sawhorse Productions. Over the course of her career, Giovanna has developed projects and partnerships with major global brands including LVMH, Snap Inc., Vogue, Dolce & Gabbana, Tommy Hilfiger, Nike, Walmart, Meta, and Balenciaga.
Hear My Insights
CTRL + Couture: Craftsmanship in the Age of Automation
The fashion industry is shifting as garments become smart, connected, augmented while new creation and production methods are emerging. This opening session of the first fashiontech show at VivaTech - curated by Institut Francais de la Mode - presents a brief State of the Art of the Fashion & Tech industry, setting up the ground for the following line-up of demos and experiences by upcoming designers and creative studios. Dive into inspiring ideas, use cases and key concepts of Automation for Fashion, IoT and XR and discover a new generation of tech-powered garments.