Chirag Shah
Professor
University of Washington
About Me
Hear My Insights
The New York Times Debate: Is AI the new plastic?
Remember when plastic was everything? The golden ticket to cheaper manufacturing, maximum profit and easier living? Turns out the saying is true: Nothing comes without a price; and the world has paid its weight, now, in environmental devastation and a plastic island the size of a small continent floating around the Pacific. Some argue that the same will be true of artificial intelligence. It has been hailed as the most transformative technology since the internet, and could have huge benefits for battling climate change, industries, government and more. But concerns are piling up. The amount of energy required to build AI is already harming the planet more than helping it and big questions are being asking about its potential impact on society and ethical concerns. Will the benefits of AI outweigh its costs?
What You’re Looking For: How AI Is Changing Search Engines
For over 25 years, search engines have been our primary gateway to the internet. Today, the emergence of AI-driven search engines has the potential to reshape the search landscape, transforming not only the way we consume content but also how we navigate online. Media traffic and associated revenue models are now under scrutiny, as AI might disrupt traditional ad-based frameworks. Challenges associated with AI-powered search engines have emerged, while AI-applications open new avenues for revenue models. Are we really at a turning point in the evolution of search? What could these changes mean for sales and marketing strategies? How will AI impact the user journey when searching for information?