Photo Jo Tenzer

Jo Tenzer

Director of Audience Insight

CNN International Commercial

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Artificial Intelligence
Entertainment, Media & Creators Economy
Marketing & Advertising

About Me

Jo joined CNN International in 2023, bringing more than 15 years of experience working in media tech companies and research agencies. At CNNIC, she leads a global team of Audience Insights experts. Her remit spans across campaign measurement, championing audience understanding across the business, and external thought leadership. Prior to CNN, she held various senior roles at Snap Inc. and Meta, embedding data and insight into marketing, sales and product decisions. Jo is passionate about the role of insight in shaping storytelling to create meaningful connections between brands and audiences