Photo Gina Neff

Gina Neff

Executive Director

Minderoo Centre for Technology & Democracy, University of Cambridge

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Artificial Intelligence

About Me

Gina Neff is the Executive Director of the Minderoo Centre for Technology & Democracy at the University of Cambridge. Her books include Venture Labor (MIT Press 2012), Self-Tracking (MIT Press 2016) and Human-Centered Data Science (MIT Press 2022). Her research focuses on the effects of the rapid expansion of our digital information environment on workers and workplaces and in our everyday lives. Professor Neff holds a Ph.D. in sociology from Columbia University and advises international organisations including UNESCO and the OECD. She is on the executive leadership team and chair of the strategy group for UKRI Responsible AI UK (RAI), and is associate director of the ESRC Digital Good Network. She leads the Humanitarian Action Programme at the University of Cambridge, and leads a work package on the Horizon Europe international AI4Trust team to tackle online misinformation building human-in-the-loop AI detection tools for multilingual, multimodal and multiplatform solutions. Professor Neff serves on the board of directors for the Social Science Research Council in the USA and the Strategic Advisory Network for the UK’s Economic and Social Research Council. Her academic research has won awards in both engineering and social sciences. Professor Neff led the team that won the 2021 Webby for the best educational website on the Internet, for the A to Z of AI, which has reached over 1 million people in 17 different languages.

Hear My Insights

The New York Times Debate: AI Will Reveal the Best of Humanity

The motion: Moments of extreme disruption can reveal what we most want to protect. AI in particular is prompting us to question what we consider most human: our histories, cultures, values; friendship, motherhood; love, empathy, relationship to truth… And it’s forcing an inflection point in our own evolution as a species. Many would argue that in the face of AI’s exponential development and influence, and all of its unknown consequences, our humanity will be triggered into consolidating and redefining itself, to survive and preserve its legacy on earth. Others would say that it’s too late. That AI has already evolved to disregard the truth, neglect law and democracy, feed on hate sentiment and violent, tribal dynamics on social media; to design deep fakes and extreme forms of surveillance; and to rely entirely on data and information at the cost of nuanced, critical thinking. AI, after all, does not ‘reveal’ much in of itself. It’s a tool: an engine to deploy, deliver, and distract. If it’s having terrifying consequences, it’s because human beings have designed it so. As a super-intelligent being that will learn, think and create better than the smartest human in 20 years, there is no doubt that AI will soon be able to do what most of us do, but better. So we are at a crisis point: Will this moment of confrontation and existential risk reveal the best or the worst of us? Will we adapt and thrive in a new social contract with machines, or will we give into our worst instincts and add fuel to AI’s fire? About the format: In a time of increasingly polarized and siloed conversation, The New York Times strives to protect societies' relationship to nuanced, critical thinking, healthy disagreement and trustworthy debate. The New York Times debate format, inspired by the traditional Oxford-style debate, convenes speakers for and against a motion, alongside a jury for high-level commentary. Its goal - more than pronouncing a clear winner - is to shed light on the key tensions of a complex issue in a dynamic format underscoring the importance of balanced dialogue. This session is sponsored by GitHub.

Part 2: Preparing Your Company for the AI Revolution

AI is driving a profound transformation in business. From finance, to energy and healthcare, all sectors are integrating AI to increase productivity, while also navigating a shifting landscape. What are the concrete use cases and best practices for AI adoption? How are you developing the skills and culture to work effectively with this technology? Is your company ready for the AI revolution?