Helen O’Reilly-Durand is Deputy Editor of the French Tech Journal a key voice on France’s dynamic tech and innovation landscape. A Franco-British expert in branding and strategic communications, Helen began her career leading high-stakes communications for the National Credit Mediator at the French Ministry of Economy and the Bank of France. She then pivoted to the startup ecosystem, helping early-stage European ventures craft impactful brand narratives and gain visibility. Today, she advises founders and investors on brand strategy and communications.