Othman Chiheb

I'm contributing to the rise of Emotion Tech, a space where neuroscience, AI, and XR converge to unlock the emotional layer of human-machine interaction. With a solid background in XR, I explore how emerging technologies can foster more intuitive, human-centered experiences. As Chief Marketing Officer at HABS, a deeptech startup pioneering ethical and non-intrusive brainwave decoding, I help bring to life a technology that translates brain activity into measurable emotional data. Thanks to HABS’ cognitive AI, we leverage NeuroMarkers to transform real-time brain signals into emotional insights, empowering decision-makers to move beyond biased declarative feedback. Emotion is becoming the new KPI for brands and innovators striving to create truly resonant experiences. Because emotion reveals what data can only guess, I believe the future belongs to technologies that don’t just respond to us but resonate with how we feel.