About Me
Lara O'Reilly is a senior correspondent at Business Insider. She covers the advertising industry, marketing, media, and tech.
Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was also previously Business Insider's senior global advertising editor between 2014 and 2017.
Hear My Insights
Reinventing News: Keeping Humans at the Heart of the Story
In a media landscape defined by shifting audience habits, economic pressure, evolving business models, and emerging technologies like AI, how can news organizations remain trusted and relevant? This session explores how innovation, strategic partnerships, and purposeful transformation can sustain journalism, without losing its human soul.
Human Touch, Smart Tech: How AI Elevates Customer Experience
AI is transforming customer journeys across industries. Learn how industry leaders from Adobe, LVMH, and Verizon are blending human insight with smart technology to enhance content creation, luxury retail, and real-time customer service optimization.