Rachel Thornton

Rachel Thornton is committed to helping businesses create amazing customer experiences at the intersection of marketing, creativity and AI. As Chief Marketing Officer for Adobe's enterprise business, Rachel is responsible for Adobe's global enterprise Digital Media and Digital Experience marketing. Rachel develops marketing, messaging, positioning strategies and activations that expand awareness of Adobe as the world's best marketing and AI platform for delivering brand-changing customer experiences. Her team amplifies Adobe’s unique enterprise story in ways that energize, celebrate and empower CMOs and experience makers worldwide. Rachel has more than 25 years of experience in B2B technology marketing, having held leadership roles at Amazon/AWS, Salesforce, Cisco Systems and Microsoft. She has deep experience building and scaling enterprise marketing, customer acquisition, and self-service revenue contributions. Rachel has also driven GTM strategy with field marketing teams, advertising, sports marketing and events, including several years running marquee customer events like re:Invent and Dreamforce. Rachel received a Bachelor of Arts in English from the University of California, Berkeley, and a Master’s degree in International Business & Management from Arizona State University. Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.