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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  1. Logo Viva Technology
  2. Speakers
  3. Michael Kassan
Photo Michael Kassan

Michael Kassan

Founder & CEO

3C Ventures

#
Artificial Intelligence
Entertainment, Media & Creators Economy
Marketing & Advertising

About Me

Michael Kassan is the Founder and CEO of 3C Ventures, driving enterprise growth through consulting, convening, and co-investing. A trusted advisor to top executives at the intersection of media, marketing, entertainment, and technology, he’s renowned for solving complex business challenges and identifying transformative opportunities. Kassan previously founded strategic advisory firm, MediaLink, and has held key leadership roles, including President/COO of Initiative Media Worldwide and International Video Entertainment. A philanthropist and board member for organizations like Big Brothers Big Sisters and the Paley Center, Kassan was inducted into the American Advertising Federation Hall of Fame in 2019.

Hear My Insights

Once Upon An Algorithm: AI and Hollywood

How is the entertainment industry being reshaped by AI? Has Hollywood ever seen anything like this before? Explore how tomorrow’s tools will look different from today’s and what the future holds—with two of the entertainment industry’s leading voices.

From Sports to Scale: Rethinking Data-Driven Engagement

Sports is becoming one of the most dynamic testing grounds for modern marketing. With massive audiences, real-time pressure, and high-impact moments, it offers unique insight into how brands are using data to engage smarter, move faster, and measure what really works. This session explores how strategies shaped in the sports arena are transforming marketing across industries.